When I first started growing my business, I leaned on my sales training. I knew my subject matter (branding), I built a great team, and I knew how to sell our services. After a few years, I knew I had to find a new way to get in front of more people. I ran a marketing company, but marketing was ever-changing.
Newsletters, Twitter, Facebook, blogging, vlogging, Instagram, Snapchat - there was always something new and then the algorithms would change again and we'd be back to square one.
Speaking was a shiny new thing - and terrifying. I knew I had a different perspective, but wasn't sure anyone really wanted to hear it. I was a great entrepreneur, lovely boss, and a branding expert - I was NOT a professional speaker.
The first time I got up in front of a group of people (at a credit union, mind you) to share my knowledge, I KNEW there was no way I knew more than they did. And I was WRONG.
After I finished sharing the basics of branding, almost every person in the room came up to share their experience with branding and how I had changed their perspective. They were almost giddy to go back and share what they learned with their colleagues and bosses. I was floored.
So, I kept going. I kept learning about how to speak better. I found out where my clients would be and I kept getting NEW CLIENTS.
Yet, every time I got up to share, I was still shaky. It wasn't visible to the audience, but I could feel it.
Until one day I got some incredible advice from my very first speaker coach: